CATI Telephone Market Research | Surveypacific

Computer Assistance Telephonic Interview (CATI) is an interesting and innovative telephonic interview technique in which the interviewer follows the script given to the software. By default, the survey questionnaire is stored in a sophisticated computer system. The questions given in the serial are displayed on the computer's monitor screen. Personal interviews are useful in inspection, over-the-counter, and visual aids. Visual tools are a different part of Survey Design. The cost of interviewing telephone falls somewhere between the lower mail survey and personal interview costs. The second way in the CATI TELEPHONE SURVEY Methods is to store future data for a specific purpose. CATI can support designing surveys, administrators, sampling inspection interviews, improve the ability and process data of the interview

CATI Facilities

Quickly data collection

CATI can provide Quickly data collection by either limitation or reducing telephonic interview steps. CATI provides multiple interviewers can conduct an interview during any given periods. Telephone interviews usually employ random number dialing models. Random telephone numbers include all geographical areas. The CATI system can randomly select the selected telephone number and display it in a computer monitor at a time. The CATI system can record time and dates of unsolicited or unsuccessful calls and assign complex schedules. For example, the first call is unsuccessful. System followers take a different time and the system can alert your scheduled date and time schedule. the interviewer to concentrate solely on the interview. CATI SURVEY more than one interview possible for an interview to complete more interview during any time period than is possible using conventional telephone interview technique.

Can be More complex

Survey Research defines a specific branch and defines patterns as a controlled question and a combination of one or more base subsequent question. Example: Which car do you always drive? After the subsequent question: Which company's brand car do you have?  CATI can automatically reduce this complexity by a computer operation or an interviewer. The CATI system automatically gives the dependents branches, because the control question is coded into the computer. Another CATI features are a cross-indexing response. CATI allows the early answer to be used when asking subsequent questions. For example: what state do you live in? the answer may be “India” a later question could automatically display to read “Do you consider India’s tax structure equitable?”.

Improve Quality Control

CATI increases telephone survey quality control for grow structure to The interview process. It does this by making physical supervision easier, assuring consistent questioning, and providing data coding checks. CATI Interviews (Most are just like traditional telephones Interviews are usually conducted by the central. The supervisor can monitor all of the visitors in a comfortable room. Supervisors may ask questions in speed at CATI System and the interviewer's question is correct or false can be viewed by coding in the monitor

CATI Services Features

•         Survey Instruments Design Assistance
•        Sampling Administration
•        Interview supervision
•       Interview Capabilities and controlling
•      Coding Assistance
•      Data Processing

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